The Role of Press Media in Strengthening Public Service in Local Governments: A Structural Causal Analysis of Three Local Governments in Malang Raya Area

This research aims to delve into the significant role of mass media in enhancing the quality of public services. In the ever-evolving era of information, mass media holds significant influence in shaping the public’s perception and satisfaction with the services provided by government institutions. The press media is one of the independent and credible mass media that aligns with the good governance concept. This research employs interview and observation methods to understand the relationship between the press and public services in institutions within the Malang Regency, Malang City, and Batu City regions. Interviews and observations are conducted with stakeholders through focus group discussions, including government institutions and community groups. The results indicate that the press is used to evaluate public services. Furthermore, the press plays a key role in exposing issues related to public services and enhancing government accountability through the frequency of reporting. The press media can influence and mobilize the masses, with its primary influence lying in agenda setting. Therefore, the findings of this research provide a deeper understanding of how the press media can impact and strengthen the quality of public services. These findings are a foundation for enhancing collaborative governance between government institutions and mass media to improve transparency, accountability, and public service quality.