Research Article
Customer Satisfaction: A Bibliometric Analysis
@INPROCEEDINGS{10.4108/eai.1-11-2023.2355304, author={Nizar Rachman and Umar Nimran and Edy Yulianto and Edriana Pangestuti}, title={Customer Satisfaction: A Bibliometric Analysis}, proceedings={Proceedings of the 6th Annual International Conference on Business and Public Administration, AICOBPA 2023, 1 November 2023, Malang, Indonesia}, publisher={EAI}, proceedings_a={AICOBPA}, year={2025}, month={12}, keywords={customer satisfaction bibliometric quality services}, doi={10.4108/eai.1-11-2023.2355304} }- Nizar Rachman
Umar Nimran
Edy Yulianto
Edriana Pangestuti
Year: 2025
Customer Satisfaction: A Bibliometric Analysis
AICOBPA
EAI
DOI: 10.4108/eai.1-11-2023.2355304
Abstract
Customer satisfaction has become a very important topic in marketing theory and is based on the idea that profits are earned through satisfying customer demands. Customer satisfaction has become an achievement target for large and small companies. Customer satisfaction is the goal of the organization or company. Realizing the importance of customer satisfaction and continuously monitoring the level of customer satisfaction is an activity that must be done because customers are the main source for most companies. Customer satisfaction is a prerequisite and is the key to growing profits and company performance. The data analyzed is more than 1722 Scopus-indexed research publication documents. The exported data is then processed and analyzed using the R Biblioshiny application program to find out the bibliometric map of developments. The results of the study show that the number of publications on the development of the role of leadership research continues to increase.
