Research Article
Payment Exchange Transition Due to Digitalization in Rural Consumers Based on Economic Anthropology Perspective
@INPROCEEDINGS{10.4108/eai.1-11-2023.2345230, author={Satia Ussyakira and Adellia Heryan and Nisa Alya Fadhila and Oktavia Putri Dzakya Pamungkas and Ikhram Na’afi Hamid and Hana Indriana and Rizki Aditya Putra and Saesari Salekhah Nur Widyani}, title={ Payment Exchange Transition Due to Digitalization in Rural Consumers Based on Economic Anthropology Perspective}, proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia}, publisher={EAI}, proceedings_a={RUSET}, year={2024}, month={5}, keywords={payment exchange transition digitalization digital native digital migrant}, doi={10.4108/eai.1-11-2023.2345230} }- Satia Ussyakira
Adellia Heryan
Nisa Alya Fadhila
Oktavia Putri Dzakya Pamungkas
Ikhram Na’afi Hamid
Hana Indriana
Rizki Aditya Putra
Saesari Salekhah Nur Widyani
Year: 2024
Payment Exchange Transition Due to Digitalization in Rural Consumers Based on Economic Anthropology Perspective
RUSET
EAI
DOI: 10.4108/eai.1-11-2023.2345230
Abstract
Age give rise to differences in the use of payment tenders pada masyarakat pedesaan. The purpose of this study is to look at the response of digital natives and digital migrants in interpreting the medium of payment exchange and see the influence of culture in changing preferences of the medium of payment. This research uses a qualitative approach with ethnogarafi methods. The study looked at 5 digital native informants and 5 digital migrant informants. This research shows that cash exchange is easier to use, adaptive in all conditions, and does not depend on geographical conditions or infrastructure. While digital exchange is indeed easy, it is still prone to data theft, it is less practical because it uses a top up system, and is very dependent on devices. Culture influences the preference of choosing a medium of payment. Informants prefer cash over digital money for reasons of practicality and more meaningful transactions.