Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia

Research Article

Payment Exchange Transition Due to Digitalization in Rural Consumers Based on Economic Anthropology Perspective

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  • @INPROCEEDINGS{10.4108/eai.1-11-2023.2345230,
        author={Satia  Ussyakira and Adellia  Heryan and Nisa Alya Fadhila and Oktavia Putri Dzakya Pamungkas and Ikhram Na’afi Hamid and Hana  Indriana and Rizki Aditya Putra and Saesari Salekhah Nur Widyani},
        title={ Payment Exchange Transition Due to Digitalization in Rural Consumers Based on Economic Anthropology Perspective},
        proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2024},
        month={5},
        keywords={payment exchange transition digitalization digital native digital migrant},
        doi={10.4108/eai.1-11-2023.2345230}
    }
    
  • Satia Ussyakira
    Adellia Heryan
    Nisa Alya Fadhila
    Oktavia Putri Dzakya Pamungkas
    Ikhram Na’afi Hamid
    Hana Indriana
    Rizki Aditya Putra
    Saesari Salekhah Nur Widyani
    Year: 2024
    Payment Exchange Transition Due to Digitalization in Rural Consumers Based on Economic Anthropology Perspective
    RUSET
    EAI
    DOI: 10.4108/eai.1-11-2023.2345230
Satia Ussyakira1,*, Adellia Heryan1, Nisa Alya Fadhila1, Oktavia Putri Dzakya Pamungkas1, Ikhram Na’afi Hamid1, Hana Indriana1, Rizki Aditya Putra1, Saesari Salekhah Nur Widyani1
  • 1: IPB University, Jl. Raya Dramaga Campus IPB Dramaga Bogor 16680 West Java, Indonesia. IPB Dramaga Campus
*Contact email: satiaussyakira@apps.ipb.ac.id

Abstract

Age give rise to differences in the use of payment tenders pada masyarakat pedesaan. The purpose of this study is to look at the response of digital natives and digital migrants in interpreting the medium of payment exchange and see the influence of culture in changing preferences of the medium of payment. This research uses a qualitative approach with ethnogarafi methods. The study looked at 5 digital native informants and 5 digital migrant informants. This research shows that cash exchange is easier to use, adaptive in all conditions, and does not depend on geographical conditions or infrastructure. While digital exchange is indeed easy, it is still prone to data theft, it is less practical because it uses a top up system, and is very dependent on devices. Culture influences the preference of choosing a medium of payment. Informants prefer cash over digital money for reasons of practicality and more meaningful transactions.