Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia

Research Article

Soil and Agriculture Museum Communication Strategies Utilizing Virtual Tour During Pandemic

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  • @INPROCEEDINGS{10.4108/eai.1-11-2023.2344349,
        author={Bambang Indra Nugroho and Sri  Hastjarjo and Albert Muhammad Isrun Naini},
        title={Soil and Agriculture Museum Communication Strategies Utilizing Virtual Tour During Pandemic},
        proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2024},
        month={5},
        keywords={communication strategy museum virtual tour pandemic covid-19 digital tourism},
        doi={10.4108/eai.1-11-2023.2344349}
    }
    
  • Bambang Indra Nugroho
    Sri Hastjarjo
    Albert Muhammad Isrun Naini
    Year: 2024
    Soil and Agriculture Museum Communication Strategies Utilizing Virtual Tour During Pandemic
    RUSET
    EAI
    DOI: 10.4108/eai.1-11-2023.2344349
Bambang Indra Nugroho1,*, Sri Hastjarjo1, Albert Muhammad Isrun Naini1
  • 1: Sebelas Maret University
*Contact email: bambangindra@student.uns.ac.id

Abstract

The pandemic situation and the implementation of Large-Scale Social Restriction policies mean that museums as educational tourism destinations must close their services. The Soil and Agriculture Museum is taking steps to utilize technology in its management through virtual tour. This research aims to determine virtual tour technology as a communication strategy used in serving visitors. This research was conducted using a qualitative approach with the case study method. The theory used in this research is John Middleton's Communication Strategy which explains the interaction process within an organization to achieve its goals. Research data was obtained from interviews, observation, documentation, and literature study. The research results show that virtual tour are a successful communication strategy carried out by The Soil and Agriculture Museum by facilitating museum visits using the Zoom application and social media to promote it so that people are more interested in visiting.