Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia

Research Article

Communication in Social Services

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  • @INPROCEEDINGS{10.4108/eai.1-11-2023.2344348,
        author={Rakhmani  Rakhmani and Pudji  Muljono and Djuara P  Lubis and Sarwititi  Sarwoprasodjo},
        title={Communication in Social Services},
        proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2024},
        month={5},
        keywords={communication social services community empowerment},
        doi={10.4108/eai.1-11-2023.2344348}
    }
    
  • Rakhmani Rakhmani
    Pudji Muljono
    Djuara P Lubis
    Sarwititi Sarwoprasodjo
    Year: 2024
    Communication in Social Services
    RUSET
    EAI
    DOI: 10.4108/eai.1-11-2023.2344348
Rakhmani Rakhmani1,*, Pudji Muljono1, Djuara P Lubis1, Sarwititi Sarwoprasodjo1
  • 1: IPB University
*Contact email: dukturrakhmani@apps.ipb.ac.id

Abstract

Community empowerment can be achieved through effective communication, which in fact is quite difficult to implement. This study aims to identify elements of communication in social services that are able to empower the community. This study uses analytical content on online media reporting between 2014 and 2023, deliberately selected to have the most significant information about communicators, messages, media, and communicants in social services at the Hulu Sungai Selatan Regency Government, South Kalimantan Province, one of the autonomous regions that succeeded in reducing poverty during the pandemic-19. The results of the study found that the main elements of communication in social services that empower are: 1) communicators of local heads of regency and heads of social services; 2) communication messages about motivation; 3) communication media used for coordination meetings, social aid distribution meetings, and field visits; and 4) communicants of Sarjana Pendamping Desa Sejahtera and recipients of social service programs.