Research Article
Enhancing MSMEs Based on Social and Digital Capital: Collaborative Initiatives of Women and Youth in Karanganyar Village, Central Java.
@INPROCEEDINGS{10.4108/eai.1-11-2023.2344342, author={Etti Diana and Haryati Haryati and Dony Martinus Sihotang and Muhammad Fazri}, title={Enhancing MSMEs Based on Social and Digital Capital: Collaborative Initiatives of Women and Youth in Karanganyar Village, Central Java.}, proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia}, publisher={EAI}, proceedings_a={RUSET}, year={2024}, month={5}, keywords={msmes collaborative women youth digital}, doi={10.4108/eai.1-11-2023.2344342} }- Etti Diana
Haryati Haryati
Dony Martinus Sihotang
Muhammad Fazri
Year: 2024
Enhancing MSMEs Based on Social and Digital Capital: Collaborative Initiatives of Women and Youth in Karanganyar Village, Central Java.
RUSET
EAI
DOI: 10.4108/eai.1-11-2023.2344342
Abstract
In the digital era, rural women's groups near Borobudur Temple, specializing in traditional pottery, encounter challenges. Exploring collaboration between tech-savvy youth and skilled women aims to establish micro, small, and medium enterprises (MSMEs) as a solution. Key informants for the qualitative study, focusing on enterprise development for tourism in Karanganyar Village, were women and youth. Social capital and networks play a vital role in enhancing women's pottery skills through cooperation, trust, and information exchange. Youth-driven digital networks impact women-owned businesses, especially in the tourism sector. Efficient collaboration unveils commercial opportunities, emphasizing the need for a deeper understanding of women and youth contributions on digital platforms. Despite research limitations, a more comprehensive examination of collaboration is crucial for a thorough understanding of their role in the digital landscape.