Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia

Research Article

Enhancing MSMEs Based on Social and Digital Capital: Collaborative Initiatives of Women and Youth in Karanganyar Village, Central Java.

Download24 downloads
  • @INPROCEEDINGS{10.4108/eai.1-11-2023.2344342,
        author={Etti  Diana and Haryati  Haryati and Dony Martinus Sihotang and Muhammad  Fazri},
        title={Enhancing MSMEs Based on Social and Digital Capital: Collaborative Initiatives of Women and Youth in Karanganyar Village, Central Java.},
        proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2024},
        month={5},
        keywords={msmes collaborative women youth digital},
        doi={10.4108/eai.1-11-2023.2344342}
    }
    
  • Etti Diana
    Haryati Haryati
    Dony Martinus Sihotang
    Muhammad Fazri
    Year: 2024
    Enhancing MSMEs Based on Social and Digital Capital: Collaborative Initiatives of Women and Youth in Karanganyar Village, Central Java.
    RUSET
    EAI
    DOI: 10.4108/eai.1-11-2023.2344342
Etti Diana1,*, Haryati Haryati1, Dony Martinus Sihotang2, Muhammad Fazri1
  • 1: National Research and Innovation Agency
  • 2: Universitas Nusa Cendana Kupang Indonesia
*Contact email: ettipitta@gmail.com

Abstract

In the digital era, rural women's groups near Borobudur Temple, specializing in traditional pottery, encounter challenges. Exploring collaboration between tech-savvy youth and skilled women aims to establish micro, small, and medium enterprises (MSMEs) as a solution. Key informants for the qualitative study, focusing on enterprise development for tourism in Karanganyar Village, were women and youth. Social capital and networks play a vital role in enhancing women's pottery skills through cooperation, trust, and information exchange. Youth-driven digital networks impact women-owned businesses, especially in the tourism sector. Efficient collaboration unveils commercial opportunities, emphasizing the need for a deeper understanding of women and youth contributions on digital platforms. Despite research limitations, a more comprehensive examination of collaboration is crucial for a thorough understanding of their role in the digital landscape.