Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia

Research Article

Use of Social Media in Agricultural Insurance activities in the tidal swamp area in Barito Kuala Regency

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  • @INPROCEEDINGS{10.4108/eai.1-11-2023.2344289,
        author={Muhammad  Alif and Sumardjo  Sumardjo and Sarwititi  Sarwoprasodjo and Anna  Fatchiya and Hartoni  Hartoni},
        title={Use of Social Media in Agricultural Insurance activities in the tidal swamp area in Barito Kuala Regency},
        proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2024},
        month={5},
        keywords={social media farmers agricultural insurance tidal swamp},
        doi={10.4108/eai.1-11-2023.2344289}
    }
    
  • Muhammad Alif
    Sumardjo Sumardjo
    Sarwititi Sarwoprasodjo
    Anna Fatchiya
    Hartoni Hartoni
    Year: 2024
    Use of Social Media in Agricultural Insurance activities in the tidal swamp area in Barito Kuala Regency
    RUSET
    EAI
    DOI: 10.4108/eai.1-11-2023.2344289
Muhammad Alif1,*, Sumardjo Sumardjo2, Sarwititi Sarwoprasodjo2, Anna Fatchiya2, Hartoni Hartoni3
  • 1: Department of Communication Science, Universitas Lambung Mangkurat, Banjarmasin
  • 2: Department of Community Development and Communication Sciences, IPB University, Bogor
  • 3: Department of Agribusiness, Universitas Lambung Mangkurat, Banjarbaru
*Contact email: muhammad_alif@ulm.ac.id

Abstract

The development of communication technology impacts farmers, which will require them to have access to information about agricultural insurance. This research aims to describe the use of social media for farmers and analyze the level of social media use. This research was conducted using the observation method by selecting sample respondents using the Slovin formula. The level of social media use by respondents was measured based on the frequency and duration of social media: Facebook, YouTube, Instagram and WhatsApp. The highest use of social media is WhatsApp, while the time of use of Facebook, YouTube and Instagram is in the low category. The highest use of social media is to seek and obtain new information and testimonials from other people about agricultural insurance, the information most needed is the insurance claims process and costs reimbursed.