Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia

Research Article

The Sustainable Development Communication Strategy of The Tangerang City Communication and Information Agency in Socializing The Implementation Of Digitalization Through The People's Aspiration and Complaints Online Service (Lapor) Program

Download25 downloads
  • @INPROCEEDINGS{10.4108/eai.1-11-2023.2344285,
        author={Eko  Purwanto and Mirza  Shahreza and Eko  Wahyono and Tantry  Widyanarti and Syaifatunnida  Syaifatunnida and Selly  Oktarina},
        title={The Sustainable Development Communication Strategy of The Tangerang City Communication and Information Agency in Socializing The Implementation Of Digitalization Through The People's Aspiration and Complaints Online Service (Lapor) Program},
        proceedings={Proceedings of the 4th International Conference on Rural Socio-Economic Transformation, RUSET 2023, 1 November 2023, Bogor, Indonesia},
        publisher={EAI},
        proceedings_a={RUSET},
        year={2024},
        month={5},
        keywords={sustainable development communication strategy implementation of digitalization},
        doi={10.4108/eai.1-11-2023.2344285}
    }
    
  • Eko Purwanto
    Mirza Shahreza
    Eko Wahyono
    Tantry Widyanarti
    Syaifatunnida Syaifatunnida
    Selly Oktarina
    Year: 2024
    The Sustainable Development Communication Strategy of The Tangerang City Communication and Information Agency in Socializing The Implementation Of Digitalization Through The People's Aspiration and Complaints Online Service (Lapor) Program
    RUSET
    EAI
    DOI: 10.4108/eai.1-11-2023.2344285
Eko Purwanto1,*, Mirza Shahreza1, Eko Wahyono1, Tantry Widyanarti1, Syaifatunnida Syaifatunnida1, Selly Oktarina2
  • 1: Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Tangerang
  • 2: Universitas Sriwijaya
*Contact email: ekopurwanto24434@gmail.com

Abstract

This research aims to analyze the sustainable development communication strategy of the Tangerang City Communication and Information Agency in socializing the implementation of digitalization through the People's Aspiration and Complaints Online Service (LAPOR) program. The People's Aspiration and Complaints Online Service (LAPOR) is an online-based System for Managing Public Service Complaints (SP4N). This study employs a qualitative research approach with data collection techniques including observation, interviews, and documentation. The research utilizes Hafied Cangara's theory (2013), which consists of research, planning, execution, evaluation, and reporting. Based on the research findings, the Information and Communication Agency of Tangerang City did not conduct research before the socialization and incorporated communication elements during the planning stage. The planning process involved the allocation of human resources and budgeting before launching the online public service. Implementation was conducted through socialization via social media (Instagram, Twitter, Facebook), print media (newspapers, magazines, billboards), and field activities, including participation of the Mayor of Tangerang City. Follow-up actions: Complaints submitted through the LAPOR system were addressed promptly and responsively. There were three types of follow-up actions approval, pending, and archiving, depending on the clarity and significance of the received complaints or aspirations.