Research Article
Measuring Sustainaible Competitive Advantage on Cooperative (Case Study: South Sumatera Cooperative)
@INPROCEEDINGS{10.4108/eai.1-10-2020.2305692, author={Rahmad Guntoro and Sulastri Sulastri and Isnurhadi Isnurhadi and Marlina Widiyanti}, title={Measuring Sustainaible Competitive Advantage on Cooperative (Case Study: South Sumatera Cooperative)}, proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2021}, month={4}, keywords={rareness valuable sustainable competitive advantage}, doi={10.4108/eai.1-10-2020.2305692} }- Rahmad Guntoro
Sulastri Sulastri
Isnurhadi Isnurhadi
Marlina Widiyanti
Year: 2021
Measuring Sustainaible Competitive Advantage on Cooperative (Case Study: South Sumatera Cooperative)
ICEBE
EAI
DOI: 10.4108/eai.1-10-2020.2305692
Abstract
This study aims to build a research model about increasing sustainable competitive advantage in cooperatives. The model built in this study was identified to determine the variables that most influence the improvement of sustainable competitive advantage. The unit of analysis in this study is the manager of cooperatives in South Sumatra with a sample of 250 cooperative managers. The analytical method used is a structural equation model with AMOS software. The results showed that valuable has the most influence in increasing sustainable competitive advantage and the next is rareness. The results of this study contribute to the body of science in particular there is a study of sutainability.
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