Analysis of The Influence of Graphic Financial Information Presentation; The Role of Human Information Modality, Experimental Approach

This study aims to examine the impact of presenting visual financial information on the quality of investment decisions in setting the stage of decision making that has time constraints. Experiments to test the effect of graphical and non-graphical information presentations are conducted with 52 experimental subjects. Based on the data generated in this research experiment, we can conclude that financial information presented in a graphical form provides a higher contribution to improve the quality of investment decisions than an ordinary table form. This study also finds that bar graphs are better used to present time series financial data than line graphs. In contrast, the research shows that personal information modality is statistically insignificant in influencing the quality of decisions. However, in this study, the low quality of visual modality decisions is higher than other information modalities. Finally, this study finds that information presentation format affects the human speed in understanding provided information that, in the end, also affects the quality of decisions made based on that information.