Research Article
The Tutorial Video and Improving Service Value in The Broadcasting Laboratory of Universitas Multimedia Nusantara
@INPROCEEDINGS{10.4108/eai.1-10-2020.2305581, author={Agus Syawal and Johny N. Prihanto and So Yohanes Jimmy}, title={The Tutorial Video and Improving Service Value in The Broadcasting Laboratory of Universitas Multimedia Nusantara}, proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2021}, month={4}, keywords={digital transformation digital maturity model customer experience business capability tutorial video}, doi={10.4108/eai.1-10-2020.2305581} }- Agus Syawal
Johny N. Prihanto
So Yohanes Jimmy
Year: 2021
The Tutorial Video and Improving Service Value in The Broadcasting Laboratory of Universitas Multimedia Nusantara
ICEBE
EAI
DOI: 10.4108/eai.1-10-2020.2305581
Abstract
The topic in this research is the use of tutorial video in the UMN broadcasting laboratory as its innovation and service improvement. 58% problems of the laboratory users are difficulty in recognizing the types and they do not know how to use the equipment. Implementation of Digital Maturity Model (DMM) and Digital Transformation Project (DTP) are the problem solving for this case study and will give more benefits for services value. This study uses a quantitative approach, taking questionnaire data regarding the response of the DMM in the laboratory and then The Business Capabilities of the institution. A gap of laboratory services, the current conditions are on average at the emerging level, and the expected future conditions are on average at the leading level. The tutorial video is an effective way of conveying information, these are expected to increase the user satisfaction.
