Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia

Research Article

Roadmap Development For Cloud Technology Implementation In Animation Industry (A Case Study)

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  • @INPROCEEDINGS{10.4108/eai.1-10-2020.2305001,
        author={Andrew  Willis and Prio  Utomo and P.M.  Winarno},
        title={Roadmap Development For Cloud Technology Implementation In Animation Industry (A Case Study)},
        proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia},
        publisher={EAI},
        proceedings_a={ICEBE},
        year={2021},
        month={4},
        keywords={animation industry cloud technology digital transformation cloud maturity model},
        doi={10.4108/eai.1-10-2020.2305001}
    }
    
  • Andrew Willis
    Prio Utomo
    P.M. Winarno
    Year: 2021
    Roadmap Development For Cloud Technology Implementation In Animation Industry (A Case Study)
    ICEBE
    EAI
    DOI: 10.4108/eai.1-10-2020.2305001
Andrew Willis1,*, Prio Utomo1, P.M. Winarno1
  • 1: Universitas Multimedia Nusantara
*Contact email: andrew.willis@umn.ac.id

Abstract

Animation industry in Asia is emerging with the growing demand of animation content following the ever increasing adoption of new OTT channel. Following the growth, animation studio has continuously seek a way to increase their competitive advantage by leveraging lower labor cost, opening satelite studio, new technology, or outsourcing production method. However, these CAPEX solution provide limited flexibility for the studio to adapt to various project specification which reduce production efficiency. Therefore, Cloud technology which boast OPEX solution is a novelties which offer not only efficiency but flexibility to animation production. This paper will follow a case study of an animation studio from company strategic analysis, roadmap development using CMM (Cloud Maturity Model) framework, and business case comparison with TCO (Total Cost of Ownership). The finding not only see the potential benefit of cloud implementation in animation industry but open up new business model possibility for the industry as well.