Research Article
UTAUT APPROACH APPLICATION TO ANALYZE THE DETERMINANTS OF FINTECH MARKET AGGREGATOR USER SATISFACTION
@INPROCEEDINGS{10.4108/eai.1-10-2020.2304934, author={Theodora Regina and Florentina Kurniasari and Prio Utomo}, title={UTAUT APPROACH APPLICATION TO ANALYZE THE DETERMINANTS OF FINTECH MARKET AGGREGATOR USER SATISFACTION}, proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2021}, month={4}, keywords={fintech market aggregator utaut user satisfaction sem fintech}, doi={10.4108/eai.1-10-2020.2304934} }- Theodora Regina
Florentina Kurniasari
Prio Utomo
Year: 2021
UTAUT APPROACH APPLICATION TO ANALYZE THE DETERMINANTS OF FINTECH MARKET AGGREGATOR USER SATISFACTION
ICEBE
EAI
DOI: 10.4108/eai.1-10-2020.2304934
Abstract
Fintech Market Aggregator (FMA) gather information, and compare financial product offers from various banks or non-bank institution which help the customer to decide which product that fit their needs that support financial literation in Indonesia. This research aims to analyze the determinant factors of FMA user satisfaction using the UTAUT approach that still limited to be found and enriched by the trust variable. The study used an online questionnaire from 90 FMA users, analyzed by SEM method and SMART PLS application. The result showed that performance expectancy, effort expectancy, and social influence had a positive impact on the use of FMA services. The use of FMA had a positive effect on user satisfaction. The usage of the UTAUT model on this research could explain that all the variables had a 71.6 percent influence on to use of FMA. And the use of FMA services influenced user satisfaction of 45.4 percent.
