Research Article
Experimental Study on Design Layout of Online Store for Lampung Products in Indonesia
@INPROCEEDINGS{10.4108/eai.1-10-2020.2304910, author={Aida sari and Dwi Asri Siti Ambarwati and Mudji Rachmat Ramelan and Nuzul Inas Nabila}, title={Experimental Study on Design Layout of Online Store for Lampung Products in Indonesia}, proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2021}, month={4}, keywords={online shop layout tree layout pipeline layout guiding pathway layout}, doi={10.4108/eai.1-10-2020.2304910} }- Aida sari
Dwi Asri Siti Ambarwati
Mudji Rachmat Ramelan
Nuzul Inas Nabila
Year: 2021
Experimental Study on Design Layout of Online Store for Lampung Products in Indonesia
ICEBE
EAI
DOI: 10.4108/eai.1-10-2020.2304910
Abstract
The aim of this study is to examine consumer perceptions that make consumers hold up or feel comfortable for a long time on web store as a results of layout on online store. This study conducts three types of layout through experimental studies. It also examines the effects of differences in layout on the perceived usefulness of consumers, perceived convenience by consumers, and entertainment and time spent by consumers on online store by using products derived from the production of several MSMEs in Lampung. The findings show that the benefits perceived by consumers will be better if the design used is the tree layout; the perceived ease for consumers will be better if using the pipeline layout; and entertainment is better to use the guiding pathway layout design.
