Research Article
Analysis of Business Strategy with Canvas Model Business (BMC) Approach
@INPROCEEDINGS{10.4108/eai.1-10-2020.2304740, author={Rr. Erlina and Toto Gunarto and Faila Shofa}, title={Analysis of Business Strategy with Canvas Model Business (BMC) Approach}, proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia}, publisher={EAI}, proceedings_a={ICEBE}, year={2021}, month={4}, keywords={business strategy business model canvas ife matrix efe matrix ie matrix swot matrix blue ocean strategy holland bakery lampung}, doi={10.4108/eai.1-10-2020.2304740} }- Rr. Erlina
Toto Gunarto
Faila Shofa
Year: 2021
Analysis of Business Strategy with Canvas Model Business (BMC) Approach
ICEBE
EAI
DOI: 10.4108/eai.1-10-2020.2304740
Abstract
The increasing competition in the bakery business has made Holland Bakery to be able to maintain its achievements with a business strategy. So, a business model is needed as a form of strategy that can be carried out by analysts using the Business Model Canvas, where each building block is also analyzed by the IFE & EFE Matrix, IE Matrix, SWOT Matrix and Blue Ocean Strategy combined with the Business Model Canvas. The results of the IFE matrix analysis resulted in a total score of 2.76, and EFE produced a score of 2.59. The results of the IE Holland Bakery Lampung matrix analysis are in quadrant V, indicating that Holland Bakery Company is currently in a strategic position to maintain (Hold and Maintain.
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