Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia

Research Article

Analysis of Business Strategy with Canvas Model Business (BMC) Approach

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  • @INPROCEEDINGS{10.4108/eai.1-10-2020.2304740,
        author={Rr. Erlina and Toto Gunarto and Faila Shofa},
        title={Analysis of Business Strategy with Canvas Model Business (BMC) Approach},
        proceedings={Proceedings of the First International Conference of Economics, Business \& Entrepreneurship, ICEBE 2020, 1st October 2020, Tangerang, Indonesia},
        publisher={EAI},
        proceedings_a={ICEBE},
        year={2021},
        month={4},
        keywords={business strategy business model canvas ife matrix efe matrix ie matrix swot matrix blue ocean strategy holland bakery lampung},
        doi={10.4108/eai.1-10-2020.2304740}
    }
    
  • Rr. Erlina
    Toto Gunarto
    Faila Shofa
    Year: 2021
    Analysis of Business Strategy with Canvas Model Business (BMC) Approach
    ICEBE
    EAI
    DOI: 10.4108/eai.1-10-2020.2304740
Rr. Erlina1,*, Toto Gunarto1, Faila Shofa1
  • 1: University of Lampung
*Contact email: erlina.feb62@gmail.com

Abstract

The increasing competition in the bakery business has made Holland Bakery to be able to maintain its achievements with a business strategy. So, a business model is needed as a form of strategy that can be carried out by analysts using the Business Model Canvas, where each building block is also analyzed by the IFE & EFE Matrix, IE Matrix, SWOT Matrix and Blue Ocean Strategy combined with the Business Model Canvas. The results of the IFE matrix analysis resulted in a total score of 2.76, and EFE produced a score of 2.59. The results of the IE Holland Bakery Lampung matrix analysis are in quadrant V, indicating that Holland Bakery Company is currently in a strategic position to maintain (Hold and Maintain.