The Religious Praxis of Women’s Body, Sexuality and Domestication: The Discourse Analysis of Salafi Preaching Videos on Instagram

In today’s digital era, religious preaching in social media, such as Instagram, can arguably be seen as no longer reflecting the up-to-the-minute platform of proselytization. However, such a medium provides a prompt and swift mode in delivering its messages to the addressers/receivers. This discourse analysis highlights the Salafi preaching videos (three one-minute-length videos) in Instagram, especially on how they propagate the issues of women’s body and sexuality as well as domestication. It focuses on how these videos represent the catering of alternative Salafi strand of analysis on how the feminist Islamic discourse is devised and propagated. The data were taken from the one-minute-length of Salafi preaching videos based on stratified purposeful sampling. Deploying appraisal theory of language evaluation, its finding demonstrates that the language used by the Salafi preachers in their discourse demonstrates the plausible transcendental salvation of women vis-à-vis the way they interpret the religious praxis on women’s body, sexuality and domestication.