Proceedings of the 19th Annual International Conference on Islamic Studies, AICIS 2019, 1-4 October 2019, Jakarta, Indonesia

Research Article

How to Measure the Perceived Value of Customer Sharia Hotels in Makassar?

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  • @INPROCEEDINGS{10.4108/eai.1-10-2019.2291678,
        author={N  Rahmah and M H Kara and M  Bakry and S  Said and M  Idris},
        title={How to Measure the Perceived Value of  Customer Sharia Hotels in Makassar?},
        proceedings={Proceedings of the 19th Annual International Conference on Islamic Studies, AICIS 2019, 1-4 October 2019, Jakarta, Indonesia},
        publisher={EAI},
        proceedings_a={AICIS},
        year={2020},
        month={2},
        keywords={perceived value consumer sharia hotels measure},
        doi={10.4108/eai.1-10-2019.2291678}
    }
    
  • N Rahmah
    M H Kara
    M Bakry
    S Said
    M Idris
    Year: 2020
    How to Measure the Perceived Value of Customer Sharia Hotels in Makassar?
    AICIS
    EAI
    DOI: 10.4108/eai.1-10-2019.2291678
N Rahmah1,*, M H Kara2, M Bakry2, S Said2, M Idris2
  • 1: Institut Islam Al Mawaddah Warrahmah, Kolaka, Indonesia
  • 2: Universitas Islam Negeri (UIN) Alauddin Makassar, Indonesia
*Contact email: nurrahmah.ambas@gmail.com

Abstract

This study purposed to identify the dimensions of customer perceived value in sharia hotels. This is measured in seven dimensions consisting of functional value, Islamic value, price value, utilitarian value, aesthetic value, transaction value, and emotional value. This dimension is measured by validity and reliability test, Confirmatory Factor Analysis (CFA), Average Variance Extracted (AVE), and perceived value model test in Structure Equation Modeling (SEM) used AMOS Software. The study shows that the seven dimensions used have strength, and Islamic values are the strongest dimension to measure the customer perceived value. This research is expected to contribute to hotel management based on Sharia as a pioneer of the halal industry. More specifically, this study recommends analyzing the causality of the relationship between satisfaction, loyalty and perceived value in Islamic hotels.