Research Article
The Analysis of behavioral Intention of Customers on the Conversion of Bank Aceh
@INPROCEEDINGS{10.4108/eai.1-10-2019.2291672, author={H Desky and Iskandar Iskandar}, title={The Analysis of behavioral Intention of Customers on the Conversion of Bank Aceh}, proceedings={Proceedings of the 19th Annual International Conference on Islamic Studies, AICIS 2019, 1-4 October 2019, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={AICIS}, year={2020}, month={2}, keywords={behavioral intention conversion customer behavior}, doi={10.4108/eai.1-10-2019.2291672} }- H Desky
Iskandar Iskandar
Year: 2020
The Analysis of behavioral Intention of Customers on the Conversion of Bank Aceh
AICIS
EAI
DOI: 10.4108/eai.1-10-2019.2291672
Abstract
The Regional Development Bank of Aceh has converted to Bank Aceh Syariah (BAS) or Aceh Sharia or Islamic bank. The conversion is expected to produce certain behaviors. To elaborate this problem, this study applies the Theory of Planned Behavior (TPB) which aims: first, to determine the effect of the perceived behavior control (PBC) proxied by Aceh's privilege in the field of religion and customs (culture) towards behavioral intention of customers at BAS; second, the effect of subjective norms on customers' behavioral intention; and third, the effect of attitude toward behavior (ATB) towards customers' behavioral intention at BAS. The samples in this study are 160 respondents. This quantitative research method uses Structural Equation Model (SEM) with AMOS program version 24. The results show that Aceh's privilege in the field of religion and custom has a significant positive effect on behavioral intention with a critical ratio (CR) value of 2.451 which is above the requirements of CR>1.96 with a significance level of 0.014 (smaller than 0.05). Subjective norm does not have a significant effect and is negative on behavioral intention with a CR value of -1,600 which is below the requirements of CR>1.96 with a significance level of 0.110 (greater than 0.05). ATB has a significant effect on behavioral intention with a CR value of 2.928 which is above the requirements of CR>1.96 with a significance level of 0.003 (smaller than 0.05).