Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours

Simon Wells; Henri Kotkanen; Michael Schlafli; Silvia Gabrielli; Judith Masthoff; Antti Jylhä; Paula Forbes

Research Article

Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours

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@ARTICLE{10.4108/amsys.1.4.e2,
    author={Simon Wells and Henri Kotkanen and Michael Schlafli and Silvia Gabrielli and Judith Masthoff and Antti Jylh\aa{} and Paula Forbes},
    title={Towards an Applied Gamification Model for Tracking, Managing, \& Encouraging Sustainable Travel Behaviours},
    journal={EAI Endorsed Transactions on Ambient Systems},
    volume={1},
    number={4},
    publisher={ICST},
    journal_a={AMSYS},
    year={2014},
    month={10},
    keywords={gamification, sustainable mobility, behaviour change},
    doi={10.4108/amsys.1.4.e2}
}

Simon Wells
Henri Kotkanen
Michael Schlafli
Silvia Gabrielli
Judith Masthoff
Antti Jylhä
Paula Forbes
Year: 2014
Towards an Applied Gamification Model for Tracking, Managing, & Encouraging Sustainable Travel Behaviours
AMSYS
ICST
DOI: 10.4108/amsys.1.4.e2

Simon Wells¹^,*, Henri Kotkanen², Michael Schlafli¹, Silvia Gabrielli³, Judith Masthoff¹, Antti Jylhä², Paula Forbes¹

1: University of Aberdeen, Computing Science, Meston building, Meston Walk, Aberdeen, AB24 3UE, UK
2: University of Helsinki, Department of Computer Science, P.O. 68 (Gustaf HÃdllstrÃumin katu 2b), FI-00014 University of Helsinki, Finland
3: CREATE-NET - Via alla Cascata 56/D Povo - 38123 Trento - Italy

*Contact email: simon.wells@abdn.ac.uk

Abstract

In this paper we introduce a gamification model for encouraging sustainable multi-modal urban travel in modern European cities. Our aim is to provide a mechanism that encourages users to reflect on their current travel behaviours and to engage in more environmentally friendly activities that lead to the formation of sustainable, long-term travel behaviours. To achieve this our users track their own behaviours, set goals, manage their progress towards those goals, and respond to challenges. Our approach uses a point accumulation and level achievement metaphor to abstract from the underlying specifics of individual behaviours and goals to allow an extensible and flexible platform for behaviour management. We present our model within the context of the SUPERHUB project and platform.

Keywords: gamification, sustainable mobility, behaviour change

Received: 2014-06-13
Accepted: 2014-06-18
Published: 2014-10-31
Publisher: ICST

: http://dx.doi.org/10.4108/amsys.1.4.e2

Copyright © 2014 Simon Wells et al., licensed to ICST. This is an open access article distributed under the terms of the Creative Commons Attribution licence (http://creativecommons.org/licenses/by/3.0/), which permits unlimited use, distribution and reproduction in any medium so long as the original work is properly cited.