Research Article
Social approaches to trust-building in Web technologies
@INPROCEEDINGS{10.1109/SECCMW.2005.1588296, author={Filippo Ulivieri}, title={Social approaches to trust-building in Web technologies}, proceedings={1st International ICST Workshop on the Value of Security through Collaboration}, publisher={IEEE}, proceedings_a={SECOVAL}, year={2006}, month={2}, keywords={}, doi={10.1109/SECCMW.2005.1588296} }- Filippo Ulivieri
Year: 2006
Social approaches to trust-building in Web technologies
SECOVAL
IEEE
DOI: 10.1109/SECCMW.2005.1588296
Abstract
Trust is one of the most important elements in agents' relations: there is no cooperation (and ultimately no society) without this original core of trustworthiness towards a partner. In this article we focus on trust within technology-based environments, a subject which has been addressed by several disciplines and from several perspectives. Classical approaches to trust-building are presented here briefly: trust nourished by technological security; trust based on a rigid organization of cooperation; trust provided by a trusted third party and so on. We show that online trust or, more generally, trust in a technical environment, can only be nourished by approaches that are able to integrate cognitive and social elements in a strong way. More precisely, we propose a "paradigm shift" based on an extensive use of communality, reputation and over-help. We also suggest that it is important to study the role of familiarity and habit as one of the factors that could facilitate the presence of trust in a community of users.
