Innovation in Online Communities – Towards Community-Centric Design

Petter Brandtzæg; Asbjørn Følstad; Marianna Obrist; David Geerts; Rüdiger Berg

User Centric Media. First International Conference, UCMedia 2009, Venice, Italy, December 9-11, 2009, Revised Selected Papers

Research Article

Innovation in Online Communities – Towards Community-Centric Design

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@INPROCEEDINGS{10.1007/978-3-642-12630-7_6,
    author={Petter Brandtz\c{c}g and Asbj\`{u}rn F\`{u}lstad and Marianna Obrist and David Geerts and R\'{y}diger Berg},
    title={Innovation in Online Communities -- Towards Community-Centric Design},
    proceedings={User Centric Media. First International Conference, UCMedia 2009, Venice, Italy, December 9-11, 2009, Revised Selected Papers},
    proceedings_a={UCMEDIA},
    year={2012},
    month={10},
    keywords={Online communities innovation community-centric design},
    doi={10.1007/978-3-642-12630-7_6}
}

Petter Brandtzæg
Asbjørn Følstad
Marianna Obrist
David Geerts
Rüdiger Berg
Year: 2012
Innovation in Online Communities – Towards Community-Centric Design
UCMEDIA
Springer
DOI: 10.1007/978-3-642-12630-7_6

Petter Brandtzæg¹^,*, Asbjørn Følstad¹^,*, Marianna Obrist²^,*, David Geerts³^,*, Rüdiger Berg⁴^,*

1: SINTEF ICT
2: University of Salzburg
3: IBBT / K.U.Leuven
4: Netcontact GBR

*Contact email: pbb@sintef.no, asb@sintef.no, Marianna.Obrist@sbg.ac.at, david.geerts@soc.kuleuven.be, berg@itsberg.de

Abstract

Online communities are changing how companies and non-profits innovate, lower costs, tap talent, and realize new socio-economic opportunities. In this paper, online communities are predicted to be an important resource in open innovation processes, based on the emerging online community trend of sharing and collaboration among non-professional users. However, in order to take full advantage of online communities for innovation purposes, challenges to community interaction, commitment and co-creation have to be overcome. The paper describes these challenges and discusses how future developments in community-centric design can facilitate innovation. Different community-centric methods are suggested with the aim to provide a research direction for redesigning community collaboration and a new approach to innovation in the Future Media Internet.

Keywords: Online communities innovation community-centric design

Published: 2012-10-23

: http://dx.doi.org/10.1007/978-3-642-12630-7_6