User Centric Media. First International Conference, UCMedia 2009, Venice, Italy, December 9-11, 2009, Revised Selected Papers

Research Article

Innovation in Online Communities – Towards Community-Centric Design

Download346 downloads
  • @INPROCEEDINGS{10.1007/978-3-642-12630-7_6,
        author={Petter Brandtz\c{c}g and Asbj\`{u}rn F\`{u}lstad and Marianna Obrist and David Geerts and R\'{y}diger Berg},
        title={Innovation in Online Communities -- Towards Community-Centric Design},
        proceedings={User Centric Media. First International Conference, UCMedia 2009, Venice, Italy, December 9-11, 2009, Revised Selected Papers},
        proceedings_a={UCMEDIA},
        year={2012},
        month={10},
        keywords={Online communities innovation community-centric design},
        doi={10.1007/978-3-642-12630-7_6}
    }
    
  • Petter Brandtzæg
    Asbjørn Følstad
    Marianna Obrist
    David Geerts
    Rüdiger Berg
    Year: 2012
    Innovation in Online Communities – Towards Community-Centric Design
    UCMEDIA
    Springer
    DOI: 10.1007/978-3-642-12630-7_6
Petter Brandtzæg1,*, Asbjørn Følstad1,*, Marianna Obrist2,*, David Geerts3,*, Rüdiger Berg4,*
  • 1: SINTEF ICT
  • 2: University of Salzburg
  • 3: IBBT / K.U.Leuven
  • 4: Netcontact GBR
*Contact email: pbb@sintef.no, asb@sintef.no, Marianna.Obrist@sbg.ac.at, david.geerts@soc.kuleuven.be, berg@itsberg.de

Abstract

Online communities are changing how companies and non-profits innovate, lower costs, tap talent, and realize new socio-economic opportunities. In this paper, online communities are predicted to be an important resource in open innovation processes, based on the emerging online community trend of sharing and collaboration among non-professional users. However, in order to take full advantage of online communities for innovation purposes, challenges to community interaction, commitment and co-creation have to be overcome. The paper describes these challenges and discusses how future developments in community-centric design can facilitate innovation. Different community-centric methods are suggested with the aim to provide a research direction for redesigning community collaboration and a new approach to innovation in the Future Media Internet.