Research Article
Shopping Assistant
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@INPROCEEDINGS{10.1007/978-3-642-12630-7_25, author={Bernd Klasen and Alexander Vinzl and Takeshi Martinez}, title={Shopping Assistant}, proceedings={Personalization in Media Delivery Platforms}, proceedings_a={PERMED}, year={2012}, month={10}, keywords={personalized advertisement location based services (LBS)}, doi={10.1007/978-3-642-12630-7_25} }
- Bernd Klasen
Alexander Vinzl
Takeshi Martinez
Year: 2012
Shopping Assistant
PERMED
Springer
DOI: 10.1007/978-3-642-12630-7_25
Abstract
This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition.
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