Personalization in Media Delivery Platforms

Research Article

Shopping Assistant

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  • @INPROCEEDINGS{10.1007/978-3-642-12630-7_25,
        author={Bernd Klasen and Alexander Vinzl and Takeshi Martinez},
        title={Shopping Assistant},
        proceedings={Personalization in Media Delivery Platforms},
        proceedings_a={PERMED},
        year={2012},
        month={10},
        keywords={personalized advertisement location based services (LBS)},
        doi={10.1007/978-3-642-12630-7_25}
    }
    
  • Bernd Klasen
    Alexander Vinzl
    Takeshi Martinez
    Year: 2012
    Shopping Assistant
    PERMED
    Springer
    DOI: 10.1007/978-3-642-12630-7_25
Bernd Klasen1,*, Alexander Vinzl1,*, Takeshi Martinez1,*
  • 1: Grand Duchy of Luxembourg in Cooperation with University of Trier and University of Luxembourg supported by the Fonds National de la Recherche
*Contact email: bernd.klasen@ses-astra.com, vinzl@syssoft.uni-trier.de, takeshi.martinez@ses-astra.com

Abstract

This paper presents the Shopping Assistant, the prototype of a platform which provides personalized advertisements, ontology based product recommendations and user support to find a (non–web) store selling desired products. The benefits are satisfied consumers, better advertising revenues and fine grained TV usage statistics which enable broadcasters to provide a more user centric program composition.