Research Article
e-Campaigning: The Present and Future
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@INPROCEEDINGS{10.1007/978-3-642-11631-5_8, author={Sonali Batra}, title={e-Campaigning: The Present and Future}, proceedings={Next Generation Society. Technological and Legal Issues. Third International Conference, e-Democracy 2009, Athens, Greece, September 23-25, 2009, Revised Selected Papers}, proceedings_a={E-DEMOCRACY}, year={2012}, month={5}, keywords={Election Campaign Internet Barack Obama John Mc Cain YouTube Facebook Web Accessibility E-Voting Representative Interaction Web 2.0}, doi={10.1007/978-3-642-11631-5_8} }- Sonali Batra
Year: 2012
e-Campaigning: The Present and Future
E-DEMOCRACY
Springer
DOI: 10.1007/978-3-642-11631-5_8
Abstract
The practices of E-Campaigning are gradually gaining momentum in the world. This paper discusses the Democratic campaign of the 2008 American Presidential Election. It contends that the effective use of E-Campaigning techniques was the key to their success. It also deliberates upon the tremendous increase in public involvement over the Internet during the campaigning period. Also, it predicts the future of E-Campaigning and gives an in depth analysis of what the world can expect to see in future elections. Lastly, it examines the relation between E-Campaigning and E-Democracy in the context of the aftermath of the election.
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