Digital Business. First Iternational ICST Conference, DigiBiz 2009, London, UK, June 17-19, 2009, Revised Selected Papers

Research Article

A Computational Trust Model for E-Commerce Systems

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  • @INPROCEEDINGS{10.1007/978-3-642-11532-5_2,
        author={Mehrnoosh Divsalar and Mohammad Azgomi},
        title={A Computational Trust Model for E-Commerce Systems},
        proceedings={Digital Business. First Iternational ICST Conference, DigiBiz 2009, London, UK, June 17-19, 2009, Revised Selected Papers},
        proceedings_a={DIGIBIZ},
        year={2012},
        month={5},
        keywords={Trust model trust evaluation e-commerce trust manager agent (TMA)},
        doi={10.1007/978-3-642-11532-5_2}
    }
    
  • Mehrnoosh Divsalar
    Mohammad Azgomi
    Year: 2012
    A Computational Trust Model for E-Commerce Systems
    DIGIBIZ
    Springer
    DOI: 10.1007/978-3-642-11532-5_2
Mehrnoosh Divsalar1,*, Mohammad Azgomi1,*
  • 1: Iran University of Science and Technology
*Contact email: divsalarmehr@yahoo.com, azgomi@iust.ac.ir

Abstract

Today, one of the most important factors of successful e-commerce is creating trust and security. Undoubtedly, in absence of trust as a key element of online business communications, e-commerce will face a lot of challenges. Assessing trust, especially in the beginning of a commercial relation and generally, formulizing the trust is a complex and difficult task. Trust may not be defined in a special framework even for customers and e-vendors. The reason is that for giving a definition for trust, different people, based on their cultural and familial background, believe in different features and dimensions in their mind. In the model proposed for computing trust in e-commerce, first of all based on past research three general fields are envisaged. Then, a computational model has been presented for evaluating trust. Finally a case study is presented to illustrate the proposed trust evaluation model. Future works are also discussed in addition.