Research Article
Future Internet Markets and Business Strategies: An Analysis and a Proposal
@INPROCEEDINGS{10.1007/978-3-642-11532-5_18, author={Man-Sze Li}, title={Future Internet Markets and Business Strategies: An Analysis and a Proposal}, proceedings={Digital Business. First Iternational ICST Conference, DigiBiz 2009, London, UK, June 17-19, 2009, Revised Selected Papers}, proceedings_a={DIGIBIZ}, year={2012}, month={5}, keywords={Future Internet Internet markets market competition business strategies business models universal service utility}, doi={10.1007/978-3-642-11532-5_18} }- Man-Sze Li
Year: 2012
Future Internet Markets and Business Strategies: An Analysis and a Proposal
DIGIBIZ
Springer
DOI: 10.1007/978-3-642-11532-5_18
Abstract
The Internet as a market does not comprise a single, linear value chain of actors. Companies are in the business to win, to outperform their competitors and to make profits. Developments of the Internet technology supply market to date suggest that there are six areas of focus for supplier companies’ business strategies, leading to different approaches to out performing competitors and making money. The new business strategies arising from the Internet market re-define the relationships between the provider and the user. These relationships are not based solely on the calculus of economic inputs and outputs. There is a distinction between the value proposition of what is offer to the user and the value proposition of what is on offer to the provider. The business strategies aligned with the open source models, the long tail and the power of free exploit the economic fact of the margin cost of software production and delivery approaching zero. A utility approach to Future Internet markets could contribute to greater and even better choice for users.