Research Article
Revenue Submodularity
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@INPROCEEDINGS{10.1007/978-3-642-03821-1_13, author={Shaddin Dughmi and Tim Roughgarden and Mukund Sundararajan}, title={Revenue Submodularity}, proceedings={Auctions, Market Mechanisms and Their Applications. First International ICST Conference, AMMA 2009, Boston, MA, USA, May 8-9, 2009, Revised Selected Papers}, proceedings_a={AMMA}, year={2012}, month={5}, keywords={}, doi={10.1007/978-3-642-03821-1_13} }
- Shaddin Dughmi
Tim Roughgarden
Mukund Sundararajan
Year: 2012
Revenue Submodularity
AMMA
Springer
DOI: 10.1007/978-3-642-03821-1_13
Abstract
We introduce , the property that market expansion has diminishing returns on an auction’s expected revenue. We prove that revenue submodularity is generally possible only in matroid markets, that Bayesian-optimal auctions are always revenue-submodular in such markets, and that the VCG mechanism is revenue-submodular in matroid markets with IID bidders and “sufficient competition”. We also give two applications of revenue submodularity: good approximation algorithms for novel market expansion problems, and approximate revenue guarantees for the VCG mechanism with IID bidders.
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