Mobile Wireless Middleware, Operating Systems, and Applications - Workshops. Mobilware 2009 Workshops, Berlin, Germany, April 2009, Revised Selected Papers

Research Article

Business Model Evaluation for an Advanced Multimedia Service Portfolio

Download
384 downloads
  • @INPROCEEDINGS{10.1007/978-3-642-03569-2_3,
        author={Paolo Pisciella and Josip Zoric and Alexei Gaivoronski},
        title={Business Model Evaluation for an Advanced Multimedia Service Portfolio},
        proceedings={Mobile Wireless Middleware, Operating Systems, and Applications - Workshops. Mobilware 2009 Workshops, Berlin, Germany, April 2009, Revised Selected Papers},
        proceedings_a={MOBILWARE WORKSHOPS},
        year={2012},
        month={11},
        keywords={Service Platforms Business Models Multi Follower Stochastic Programming Video on Demand IPTV User Generated Content},
        doi={10.1007/978-3-642-03569-2_3}
    }
    
  • Paolo Pisciella
    Josip Zoric
    Alexei Gaivoronski
    Year: 2012
    Business Model Evaluation for an Advanced Multimedia Service Portfolio
    MOBILWARE WORKSHOPS
    Springer
    DOI: 10.1007/978-3-642-03569-2_3
Paolo Pisciella1,*, Josip Zoric,*, Alexei Gaivoronski1,*
  • 1: Norwegian University of Science and Technology
*Contact email: paolo.pisciella@iot.ntnu.no, josip.zoric@telenor.com, alexei.gaivoronski@iot.ntnu.no

Abstract

In this paper we analyze quantitatively a business model for the collaborative provision of an advanced mobile data service portfolio composed of three multimedia services: Video on Demand, Internet Protocol Television and User Generated Content. We provide a description of the provision system considering the relation occurring between tecnical aspects and business aspects for each agent providing the basic multimedia service. Such a techno-business analysis is then projected into a mathematical model dealing with the problem of the definition of incentives between the different agents involved in a collaborative service provision. Through the implementation of this model we aim at shaping the behaviour of each of the contributing agents modifying the level of profitability that the Service Portfolio yields to each of them.