Complex Sciences. First International Conference, Complex 2009, Shanghai, China, February 23-25, 2009, Revised Papers, Part 2

Research Article

Towards the Characterization of Individual Users through Web Analytics

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  • @INPROCEEDINGS{10.1007/978-3-642-02469-6_102,
        author={Bruno Gon\`{e}alves and Jos\^{e} Ramasco},
        title={Towards the Characterization of Individual Users through Web Analytics},
        proceedings={Complex Sciences. First International Conference, Complex 2009, Shanghai, China, February 23-25, 2009, Revised Papers, Part 2},
        proceedings_a={COMPLEX PART 2},
        year={2012},
        month={5},
        keywords={},
        doi={10.1007/978-3-642-02469-6_102}
    }
    
  • Bruno Gonçalves
    José Ramasco
    Year: 2012
    Towards the Characterization of Individual Users through Web Analytics
    COMPLEX PART 2
    Springer
    DOI: 10.1007/978-3-642-02469-6_102
Bruno Gonçalves1,*, José Ramasco2
  • 1: Indiana University
  • 2: ISI Foundation
*Contact email: bgoncalv@indiana.edu

Abstract

We perform an analysis of the way individual users navigate in the Web. We focus primarily in the temporal patterns of they return to a given page. The return probability as a function of time as well as the distribution of time intervals between consecutive visits are measured and found to be independent of the level of activity of single users. The results indicate a rich variety of individual behaviors and seem to preclude the possibility of defining a characteristic frequency for each user in his/her visits to a single site.