Research Article
eCommerce Sales Attrition: A Business Intelligence Visualization
@INPROCEEDINGS{10.1007/978-3-319-98752-1_12, author={Leah Rodriguez and Jonathan Caballero and Jasmin Niguidula and Dawn Calibo and Christopher Rodriguez}, title={eCommerce Sales Attrition: A Business Intelligence Visualization}, proceedings={Big Data Technologies and Applications. 8th International Conference, BDTA 2017, Gwangju, South Korea, November 23--24, 2017, Proceedings}, proceedings_a={BDTA}, year={2018}, month={11}, keywords={Sales patronage Business Data mining Mining visualization Online shopping}, doi={10.1007/978-3-319-98752-1_12} }- Leah Rodriguez
Jonathan Caballero
Jasmin Niguidula
Dawn Calibo
Christopher Rodriguez
Year: 2018
eCommerce Sales Attrition: A Business Intelligence Visualization
BDTA
Springer
DOI: 10.1007/978-3-319-98752-1_12
Abstract
As technology advances, electronic commercialization makes a more significant impact on business as it offers versatility and convenience. In fact, organizations have made a leap to adopt related knowledge frameworks in e-commerce computing with the combination of business intelligence to remain in front of patterns and future demands. This is manifested by a significant number of organizations of all sizes, in all enterprises, all around the globe by actualizing and using Strategic Business Intelligence. This paper deals with the development of an Online Product/Service Catalogs with Business Intelligence application for a shipping and aircraft business that leads to the increase of efficiency and profits through timely and informed decision making. Using descriptive and developmental instrument, system development model and data visualization tools, the researcher evaluate the website’s sales attrition after having developed its mobile application version and deploying the system online. The results indicate the usefulness of the system in managing materials, delivering quality services to the customers and at the same time helps businesses to increase competitiveness and business profitability.
