Research Article
Ethiopian Public Universities’ Web Site Usability
@INPROCEEDINGS{10.1007/978-3-319-95153-9_15, author={Worku Kelemework and Abinew Ali}, title={Ethiopian Public Universities’ Web Site Usability}, proceedings={Information and Communication Technology for Development for Africa. First International Conference, ICT4DA 2017, Bahir Dar, Ethiopia, September 25--27, 2017, Proceedings}, proceedings_a={ICT4DA}, year={2018}, month={7}, keywords={“USE” Web site usability User satisfaction Ease of use Ease of learning PLS-SEM}, doi={10.1007/978-3-319-95153-9_15} }- Worku Kelemework
Abinew Ali
Year: 2018
Ethiopian Public Universities’ Web Site Usability
ICT4DA
Springer
DOI: 10.1007/978-3-319-95153-9_15
Abstract
Usability is the vital aspect of any system for having quality products. There are various models for testing usability. The objective of the study is to assess the applicability of the USE (Usefulness (Usability), Satisfaction, Ease of use, and Ease of learning) model for Ethiopian Universities’ web site context. The USE model is evaluated using PLS-SEM method. The study uses three university web sites to test the model. The result found is encouraging. It has found that usability is affected by 53.3% jointly by the considered usability factors. Independently, usability is influenced by user satisfaction, ease of use, and ease of learning by 53.1%, 20.1%, and 6.1% respectively. Based on the result found, user satisfaction is the major determinant for web site usability and the “USE” model is convenient to study web site usability of Ethiopian universities.
