Research Article
Exploring the Use of Global Positioning System (GPS) for Identifying Customer Location in M-Commerce Adoption in Developing Countries
@INPROCEEDINGS{10.1007/978-3-319-95153-9_10, author={Patrick Wamuyu}, title={Exploring the Use of Global Positioning System (GPS) for Identifying Customer Location in M-Commerce Adoption in Developing Countries}, proceedings={Information and Communication Technology for Development for Africa. First International Conference, ICT4DA 2017, Bahir Dar, Ethiopia, September 25--27, 2017, Proceedings}, proceedings_a={ICT4DA}, year={2018}, month={7}, keywords={M-commerce Kenya GPS National Addressing System Geolocation}, doi={10.1007/978-3-319-95153-9_10} }- Patrick Wamuyu
Year: 2018
Exploring the Use of Global Positioning System (GPS) for Identifying Customer Location in M-Commerce Adoption in Developing Countries
ICT4DA
Springer
DOI: 10.1007/978-3-319-95153-9_10
Abstract
M-commerce in Kenya has seen tremendous growth over the last few years due to the availability of mobile payments, mobile internet access, and expansion of mobile banking systems. A critical factor to the success of m-commerce is timely delivery of purchased items to the customers’ premises. Timely delivery is highly dependent on the courier’s ability to locate the buyer’s physical location. To do this, the courier requires a reliable physical addressing system. However, like most developing countries, Kenya lacks a National Addressing System to provide properly registered physical identity of buildings, streets, and roads. The study explored the use of GPS in identifying customer’s location as an alternative to named physical addresses. This paper describes the study design and discusses the findings concerning the use of GPS tracking application among six retailers and thirty customers. The study reveals that geolocation can substitute physical addresses in m-commerce home deliveries.
