Research Article
Mobile Commerce Business Model for Customer Oriented Business Transactions
@INPROCEEDINGS{10.1007/978-3-319-73423-1_6, author={P. Pushpa}, title={Mobile Commerce Business Model for Customer Oriented Business Transactions}, proceedings={Ubiquitous Communications and Network Computing. First International Conference, UBICNET 2017, Bangalore, India, August 3-5, 2017, Proceedings}, proceedings_a={UBICNET}, year={2018}, month={1}, keywords={Mobile commerce Customer Business model Transaction Product Participant}, doi={10.1007/978-3-319-73423-1_6} }- P. Pushpa
Year: 2018
Mobile Commerce Business Model for Customer Oriented Business Transactions
UBICNET
Springer
DOI: 10.1007/978-3-319-73423-1_6
Abstract
Mobile commerce environment pertains to multiple transactions with the purpose of providing goods and services to customers. The customers are using wireless devices like smartphone, mobile phone and PDA to shop for a broad range of products and information related services. The success of commercial business models for mobile commerce environment depends on the method of providing value to the customers. Modeling the specific characteristics of each business participant is a challenging task in dynamic business environment. In this paper, we propose a formal description of business model by identifying the specific characteristics of mobile participant and illustrate with examples in a trading scenario. The proposed analytical concepts assist in developing innovative user friendly interfaces and also to model e-business domain.