Research Article
Investigating How to Measure Mobile User Engagement
@INPROCEEDINGS{10.1007/978-3-319-58877-3_5, author={Stefano Carrino and Maurizio Caon and Omar Khaled and Elena Mugellini}, title={Investigating How to Measure Mobile User Engagement}, proceedings={Wireless Mobile Communication and Healthcare. 6th International Conference, MobiHealth 2016, Milan, Italy, November 14-16, 2016, Proceedings}, proceedings_a={MOBIHEALTH}, year={2017}, month={6}, keywords={Mobile engagement Web engagement Mobile analytics Web analytics User engagement metrics}, doi={10.1007/978-3-319-58877-3_5} }- Stefano Carrino
Maurizio Caon
Omar Khaled
Elena Mugellini
Year: 2017
Investigating How to Measure Mobile User Engagement
MOBIHEALTH
Springer
DOI: 10.1007/978-3-319-58877-3_5
Abstract
User Engagement is a keyword employed by software companies, researchers, and developers designing user-centred applications. Indeed, designing digital experiences to engage users is a goal that is becoming increasingly important for several disciplines such as education, marketing, information systems, and much more. Since opinions concerning the definition of user engagement greatly vary, the question comes up whether it is possible to provide a universal set of metrics to equally measure the engagement in any kind of application and in mobile applications in particular. Starting from results in the literature, this paper provides a simple definition of user engagement and a related set of metrics. Such metrics will be evaluated in a pilot study with more than 300 teenagers in four European countries.