Industrial IoT Technologies and Applications. International Conference, Industrial IoT 2016, GuangZhou, China, March 25-26, 2016, Revised Selected Papers

Research Article

Incremental Configuration Update Model and Application in Sponsored Search Advertising

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  • @INPROCEEDINGS{10.1007/978-3-319-44350-8_8,
        author={Wei Yuan and Pan Deng and Biying Yan and Jian Zhang and Qingsong Hua and Jing Tan},
        title={Incremental Configuration Update Model and Application in Sponsored Search Advertising},
        proceedings={Industrial IoT Technologies and Applications. International Conference, Industrial IoT 2016, GuangZhou, China, March 25-26, 2016, Revised Selected Papers},
        proceedings_a={INDUSTRIALIOT},
        year={2016},
        month={9},
        keywords={Sponsored search advertising Incremental Configuration Update Model Data reload},
        doi={10.1007/978-3-319-44350-8_8}
    }
    
  • Wei Yuan
    Pan Deng
    Biying Yan
    Jian Zhang
    Qingsong Hua
    Jing Tan
    Year: 2016
    Incremental Configuration Update Model and Application in Sponsored Search Advertising
    INDUSTRIALIOT
    Springer
    DOI: 10.1007/978-3-319-44350-8_8
Wei Yuan1,*, Pan Deng1,*, Biying Yan1,*, Jian Zhang2,*, Qingsong Hua3,*, Jing Tan4,*
  • 1: Institute of Software Chinese Academy of Sciences
  • 2: Beihang University
  • 3: Qingdao University
  • 4: Shenyang Artillery Academy
*Contact email: 814498287@qq.com, 30081046@qq.com, 352957054@qq.com, 1177926@qq.com, 8988596@qq.com, tanj_tanjing@163.com

Abstract

Sponsored search advertising is a significant product contributing impressive revenue to an internet search company. It serves for thousands of partners including owned properties and syndication partners. To boost revenue, configuration should frequently be changed to satisfy every partner’s personalized requirements, partners on-boarding or off-boarding, features enabling or disabling, etc. To better address these demands and make them take effect rapidly in system, a model for incremental configuration update and its application in sponsored search are put forward in this paper to do configuration update automatically. The results in application in product system turn out to be encouraging demonstrating its efficiency, helping company reduce costs .