Optimal Advertisement Strategies for Small and Big Companies

Tossou Aristide; Christos Dimitrakakis

e-Infrastructure and e-Services. 7th International Conference, AFRICOMM 2015, Cotonou, Benin, December 15-16, 2015, Revised Selected Papers

Research Article

Optimal Advertisement Strategies for Small and Big Companies

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@INPROCEEDINGS{10.1007/978-3-319-43696-8_10,
    author={Tossou Aristide and Christos Dimitrakakis},
    title={Optimal Advertisement Strategies for Small and Big Companies},
    proceedings={e-Infrastructure and e-Services. 7th International Conference, AFRICOMM 2015, Cotonou, Benin, December 15-16, 2015, Revised Selected Papers},
    proceedings_a={AFRICOMM},
    year={2017},
    month={1},
    keywords={Bandit algorithm Advertisement Developing countries},
    doi={10.1007/978-3-319-43696-8_10}
}

Tossou Aristide
Christos Dimitrakakis
Year: 2017
Optimal Advertisement Strategies for Small and Big Companies
AFRICOMM
Springer
DOI: 10.1007/978-3-319-43696-8_10

Tossou Aristide¹^,*, Christos Dimitrakakis¹

1: Chalmers University of Technology

*Contact email: aristide@chalmers.se

Abstract

Many small and big companies in developing countries struggle to make their products or services known to the public. This is especially the case when there are new or have a new product. Most of them use publicity through radio, tv, social networks, billboard, SMS... Moreover, they also need to decide at what time to display their publicity for maximal effects. The companies which have more money typically used a simple strategy which consists in doing the publicity at many sources at different time or at a time such as to maximize the number of viewers. The smaller ones typically target the best popular programs.

Keywords: Bandit algorithm Advertisement Developing countries

Published: 2017-01-04
Appears in: SpringerLink

: http://dx.doi.org/10.1007/978-3-319-43696-8_10