Research Article
Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum
@INPROCEEDINGS{10.1007/978-3-319-40352-6_56, author={Seppo Yrj\o{}l\aa{} and Petri Ahokangas and Pekka Talmola}, title={Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum}, proceedings={Cognitive Radio Oriented Wireless Networks. 11th International Conference, CROWNCOM 2016, Grenoble, France, May 30 - June 1, 2016, Proceedings}, proceedings_a={CROWNCOM}, year={2016}, month={6}, keywords={Broadcasting Business model Mobile broadband Mobile network operator Spectrum sharing UHF 5G}, doi={10.1007/978-3-319-40352-6_56} }- Seppo Yrjölä
Petri Ahokangas
Pekka Talmola
Year: 2016
Business Models for Mobile Network Operators Utilizing the Hybrid Use Concept of the UHF Broadcasting Spectrum
CROWNCOM
Springer
DOI: 10.1007/978-3-319-40352-6_56
Abstract
This paper explores and presents business models for mobile network operators (MNOs) in the novel hybrid use spectrum sharing concept of the Ultra High Frequency broadcasting spectrum (470–790 MHz) used for Digital Terrestrial TV and Mobile Broadband. The created business models indicate that MNOs would benefit significantly from the more flexible use of the UHF bands. New business models would enable them to gain faster access to new potentially lower cost, licensed, below 1 GHz spectrum in order to cope with increasing data traffic asymmetry, and to offer differentiation through personalized broadcasting and new media services. As a collaborative benefit with the broadcasting domain, the concept opens up new converging business opportunities in delivering TV and media content using MBB network with means to introduce this flexibly. Moreover, it will significantly re-shape the business ecosystem around both broadcasting and mobile broadband by introducing new co-opetitive business opportunities in business and technology towards 5G.