Research Article
Social Media Communication: Re-creating the Context of Social Gaming
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@INPROCEEDINGS{10.1007/978-3-319-33681-7_47, author={Predrag Nikolic and Jelena Stankovic}, title={Social Media Communication: Re-creating the Context of Social Gaming}, proceedings={Smart City 360°. First EAI International Summit, Smart City 360°, Bratislava, Slovakia and Toronto, Canada, October 13-16, 2015. Revised Selected Papers}, proceedings_a={SMARTCITY360}, year={2016}, month={6}, keywords={Social media communication Social gaming Brand and service design Service innovation Sustainable living environments Smart initiatives Social networks}, doi={10.1007/978-3-319-33681-7_47} }- Predrag Nikolic
Jelena Stankovic
Year: 2016
Social Media Communication: Re-creating the Context of Social Gaming
SMARTCITY360
Springer
DOI: 10.1007/978-3-319-33681-7_47
Abstract
As social media communication represents an important platform for environmental innovations and service design necessary for creating sustainable living environment and leverage users mobility, in this paper we investigate, by using data from three experiments, how human communication and engagement in social gaming can be utilized in such new contexts, for the purpose of service innovation, brand and service design, building sustainable living environments and well-being, such as smart initiatives. Experimental research data collection had been done during three social media activation Coca-Cola Hellenic 45 Years in Serbia, Smoki Smokic Pirate Adventure, and Kraft Sport Game Campaign.
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