Smart City 360°. First EAI International Summit, Smart City 360°, Bratislava, Slovakia and Toronto, Canada, October 13-16, 2015. Revised Selected Papers

Research Article

Social Media Communication: Re-creating the Context of Social Gaming

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  • @INPROCEEDINGS{10.1007/978-3-319-33681-7_47,
        author={Predrag Nikolic and Jelena Stankovic},
        title={Social Media Communication: Re-creating the Context of Social Gaming},
        proceedings={Smart City 360°. First EAI International Summit, Smart City 360°, Bratislava, Slovakia and Toronto, Canada, October 13-16, 2015. Revised Selected Papers},
        proceedings_a={SMARTCITY360},
        year={2016},
        month={6},
        keywords={Social media communication Social gaming Brand and service design Service innovation Sustainable living environments Smart initiatives Social networks},
        doi={10.1007/978-3-319-33681-7_47}
    }
    
  • Predrag Nikolic
    Jelena Stankovic
    Year: 2016
    Social Media Communication: Re-creating the Context of Social Gaming
    SMARTCITY360
    Springer
    DOI: 10.1007/978-3-319-33681-7_47
Predrag Nikolic1,*, Jelena Stankovic2,*
  • 1: EDUCONS University
  • 2: Singidunum University
*Contact email: predragknikolic@gmail.com, jstankovic@singidunum.ac.rs

Abstract

As social media communication represents an important platform for environmental innovations and service design necessary for creating sustainable living environment and leverage users mobility, in this paper we investigate, by using data from three experiments, how human communication and engagement in social gaming can be utilized in such new contexts, for the purpose of service innovation, brand and service design, building sustainable living environments and well-being, such as smart initiatives. Experimental research data collection had been done during three social media activation Coca-Cola Hellenic 45 Years in Serbia, Smoki Smokic Pirate Adventure, and Kraft Sport Game Campaign.