Research Article
Feeling Something without Knowing Why: Measuring Emotions toward Archetypal Content
@INPROCEEDINGS{10.1007/978-3-319-03892-6_3, author={Huang-Ming Chang and Leonid Ivonin and Wei Chen and Matthias Rauterberg}, title={Feeling Something without Knowing Why: Measuring Emotions toward Archetypal Content}, proceedings={Intelligent Technologies for Interactive Entertainment. 5th International ICST Conference, INTETAIN 2013, Mons, Belgium, July 3-5, 2013, Revised Selected Papers}, proceedings_a={INTETAIN}, year={2014}, month={6}, keywords={affective computing non-utilitarian emotion archetypal content}, doi={10.1007/978-3-319-03892-6_3} }- Huang-Ming Chang
Leonid Ivonin
Wei Chen
Matthias Rauterberg
Year: 2014
Feeling Something without Knowing Why: Measuring Emotions toward Archetypal Content
INTETAIN
Springer
DOI: 10.1007/978-3-319-03892-6_3
Abstract
To enhance communication among users through technology, we propose a framework that communicates ‘pure experience.’ This framework can be achieved by providing emotionally charged communication. To initiate this undertaking, we propose to explore materials for communicating human emotions. Research on emotion mainly focuses on emotions that are relevant to utilitarian concerns. Besides the commonly-known emotions like joy and fear, there are non-utilitarian emotions, such as aesthetic emotions, which are essential to our daily lives. Based on Jung’s theory of collective unconsciousness, we consider archetypal content as a new category of affective stimuli of non-utilitarian emotions. We collected pictures and sounds of the archetype of the self, and conducted an experiment with existing affective stimuli of utilitarian emotions. The results showed that archetypal content is potential to be a new category of affective content. It is promising to explore other affective content for further studies.