Social Media Impact on Student’s Academic Performance: A Study of College Students in Bhubaneswar

In modern society, it is essential that individuals have a comprehensive understanding of both current events and prevailing fashion trends. However, what impact does this pattern have on the academic performance of the students? The advent of social media platforms such as Facebook, YouTube, and Twitter has led to a dichotomy between the virtual and physical realms of our society. Social media refers to digital platforms that facilitate the connection of individuals on both local and global scales. The projected trajectory for social media user penetration in India indicates a gradual increase of 22.4 percentage points from 2023 to 2028. According to this forecast, it is projected that by the year 2028, the rate of penetration would have a consecutive fifth-year increase, reaching 83.16 percent. Significantly, during the last several years, there has been a consistent increase in the number of individuals engaging with social media platforms. As a result of the current circumstances, their academic accomplishments are consistently devalued. It is important to ascertain the extent to which the study has taken into account the academic achievement of pupils across many disciplines, including graduate, under graduate and post graduate students of different steams arts, science, and engineering. The aim of this study is to analyses the effect of social media use on the academic performance of college students in Bhubaneswar. This analysis included both primary and secondary data sources. To get the necessary primary data, a sample of college students from various academic disciplines, including Arts, Science, and Engineering, were invited to participate in a survey. The questionnaire used in this study was carefully designed, pre-tested, and ensured transparency in its construction. A total of 180 graduate and postgraduate students from various institutions in Bhubaneswar were recruited in a random manner for the purpose of this research study. Social media, an integral aspect of individuals’lives, has dual advantages for students: it facilitates academic development and serves as a potential source of addiction. The degree to which youngsters perform academically in their classrooms and engage in courteous interactions on social media platforms serves as a reliable indicator of their overall behaviour. It is recommended that parents start their children’s education at home due to their heightened sense of responsibility compared to educational institutions, hence potentially providing significant benefits inside academic contexts.