Data Construction of Music Culture Communication Based on Data Mining Technology

In recent years, my country's big data and information technologies such as the Internet have made great progress, and have been widely used in various fields. The application in the field of music communication has greatly impacted the traditional music communication methods and channels. Internet technology has promoted the development of the music industry, and various emerging music styles have emerged one after another, and users’ appreciation preferences also vary from person to person. But at the same time, whether it is a folk song or other excellent pieces of traditional music, after being discovered, with the intervention of the media, it will bring a certain amount of hype and commercial purposes, and they will be deleted and modified, and in the end only unrecognizable “boutiques” will be left. The rapid development of society is inseparable from the joint action of many factors. Culture is one of the important factors driving the evolution of social self-organization system. To develop music culture, we should first preserve the original flavor. Only correct preservation can provide a good foundation for all kinds of development in the future, and only better maintaining the tradition can better nationalize. Based on data mining technology, this paper expounds the basic characteristics of music culture in the new media era, and studies the basic strategies of music culture communication and protection in the new media era, in order to promote China's music culture towards sustainable development.