Research Article
Risk Control Method of Enterprise Social Network Marketing Based on Big Data Fusion Technology
@INPROCEEDINGS{10.1007/978-3-031-28867-8_9, author={Zhiyi Deng and Jin Li}, title={Risk Control Method of Enterprise Social Network Marketing Based on Big Data Fusion Technology}, proceedings={Advanced Hybrid Information Processing. 6th EAI International Conference, ADHIP 2022, Changsha, China, September 29-30, 2022, Proceedings, Part II}, proceedings_a={ADHIP PART 2}, year={2023}, month={3}, keywords={Big data fusion Social networks Enterprise marketing Risk control}, doi={10.1007/978-3-031-28867-8_9} }- Zhiyi Deng
Jin Li
Year: 2023
Risk Control Method of Enterprise Social Network Marketing Based on Big Data Fusion Technology
ADHIP PART 2
Springer
DOI: 10.1007/978-3-031-28867-8_9
Abstract
The popularization and application of social network provides a broad platform and space for enterprises to carry out marketing activities, but at the same time, the virtualization of marketing environment increases the difficulty of marketing activities. Based on this, the enterprise social network marketing risk control method based on big data fusion technology is discussed, the enterprise social network marketing risk identification method is optimized, the enterprise social network marketing risk control evaluation index and evaluation algorithm are constructed, and the enterprise social network marketing risk control process is simplified. Finally, it is confirmed by experiments, The enterprise social network marketing risk control method based on big data fusion technology has high practicability in the process of practical application and fully meets the research requirements.
