Research Article
The Man-Machine Relationship on the Web: Motivation to Use the Internet
@INPROCEEDINGS{10.1007/978-3-031-25222-8_5, author={Jorge Figueiredo and Ant\^{o}nio Cardoso and Margarida Pocinho and Isabel Oliveira}, title={The Man-Machine Relationship on the Web: Motivation to Use the Internet}, proceedings={Internet of Everything. The First EAI International Conference, IoECon 2022, Guimar\"{a}es, Portugal, September 16-17, 2022, Proceedings}, proceedings_a={IOECON}, year={2023}, month={1}, keywords={Man-machine Relationship Web Motivation Satisfaction}, doi={10.1007/978-3-031-25222-8_5} }- Jorge Figueiredo
António Cardoso
Margarida Pocinho
Isabel Oliveira
Year: 2023
The Man-Machine Relationship on the Web: Motivation to Use the Internet
IOECON
Springer
DOI: 10.1007/978-3-031-25222-8_5
Abstract
In an environment characterized by turmoil and unpredictability, by the digital transition and transformation, and by the economic and social effects caused by the global public crisis (COVID19), this study aims to analyze the motivations for using the internet and making online purchases, identifying the perceived benefits and consumer satisfaction. For this, an exploratory study with descriptive design was carried out, through the administration of a questionnaire (google forms). 385 consumers responded. The data show that there are significant differences between groups (buyers and non-buyers) in terms of motivation, perceptions of benefits and satisfaction. The use of online shopping platforms fosters a relationship that favors efficiency and enhances feelings of control and freedom in purchasing behavior. The experiences lived through technological intermediation, given the possibility of interaction and personalization, add value to brands, create an innovative identity, while contributing to obtaining a memorable and satisfying experience.
