About | Contact Us | Register | Login
ProceedingsSeriesJournalsSearchEAI
Internet of Everything. The First EAI International Conference, IoECon 2022, Guimarães, Portugal, September 16-17, 2022, Proceedings

Research Article

The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers

Cite
BibTeX Plain Text
  • @INPROCEEDINGS{10.1007/978-3-031-25222-8_4,
        author={Manuel Sousa Pereira and Ant\^{o}nio Cardoso and Carlota Fernandes and Sandra Rodrigues and Frederico D’Orey},
        title={The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers},
        proceedings={Internet of Everything. The First EAI International Conference, IoECon 2022, Guimar\"{a}es, Portugal, September 16-17, 2022, Proceedings},
        proceedings_a={IOECON},
        year={2023},
        month={1},
        keywords={Photography Image e-Commerce Social networks Consumer behaviour},
        doi={10.1007/978-3-031-25222-8_4}
    }
    
  • Manuel Sousa Pereira
    António Cardoso
    Carlota Fernandes
    Sandra Rodrigues
    Frederico D’Orey
    Year: 2023
    The Influence of the Image and Photography of E- Commerce Products on the Purchase Decision of Online Consumers
    IOECON
    Springer
    DOI: 10.1007/978-3-031-25222-8_4
Manuel Sousa Pereira,*, António Cardoso, Carlota Fernandes, Sandra Rodrigues, Frederico D’Orey
    *Contact email: msousa.manuel@gmail.com

    Abstract

    This work had as main objective to understand the importance of photography for online sales, as well as to verify the power of the image in the decision of a purchase, regarding the attraction and loyalty of customers, especially through social networks and online sales platforms, which are today one of the main tools for sales from e-commerce. Regarding methodology, a questionnaire was conducted, consisting of 32 questions, through Google Forms, in order to collect the opinion about the influence of photography in e-commerce. An initial pre-test was made and, once approved, it was shared in November and December 2021, through a convenience sample, using the following social networks: WhatsApp, Facebook and Instagram. A 217 response was obtained, with the data allowing the conclusion that photography plays an important role when consumers seek to buy over the internet; that image is important in the online purchase decision; that photography in e-commerce acts as an important tool in attracting and retaining customers. The experience of e-commerce even after the pandemic increases more and more, in view of the immersion of society in the virtual world. Photography is a powerful tool for transmitting emotions, also adding emotional factors to advertisements, and through this, conquering intangible values to the product or service.

    Keywords
    Photography Image e-Commerce Social networks Consumer behaviour
    Published
    2023-01-29
    Appears in
    SpringerLink
    http://dx.doi.org/10.1007/978-3-031-25222-8_4
    Copyright © 2022–2025 ICST
    EBSCOProQuestDBLPDOAJPortico
    EAI Logo

    About EAI

    • Who We Are
    • Leadership
    • Research Areas
    • Partners
    • Media Center

    Community

    • Membership
    • Conference
    • Recognition
    • Sponsor Us

    Publish with EAI

    • Publishing
    • Journals
    • Proceedings
    • Books
    • EUDL