Research Article
Research on Channel Optimization Strategy Based on Data Mining Technology
@INPROCEEDINGS{10.1007/978-3-031-23950-2_62, author={Dan Wang}, title={Research on Channel Optimization Strategy Based on Data Mining Technology}, proceedings={Application of Big Data, Blockchain, and Internet of Things for Education Informatization. Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29--31, 2022, Proceedings, Part I}, proceedings_a={BIGIOT-EDU}, year={2023}, month={1}, keywords={Data mining technology Channels Optimization strategy}, doi={10.1007/978-3-031-23950-2_62} }- Dan Wang
Year: 2023
Research on Channel Optimization Strategy Based on Data Mining Technology
BIGIOT-EDU
Springer
DOI: 10.1007/978-3-031-23950-2_62
Abstract
In recent years, the rapid application and popularization of e-commerce generated by the development of information technology and network technology. After the combination of e-commerce and traditional banking, emerging self-service channels such as self-service bank, online bank, telephone bank, mobile bank and TV bank have emerged. Compared with traditional banking service channels, these emerging banking service channels have more advantages, lower cost, no time and space constraints, service differences, innovation advantages, scale and scope economy advantages, etc. Therefore, how to use data mining technology to reduce the excessive use of counter and other channels, alleviate the phenomenon of network queuing, give full play to the maximum efficiency of various service channels, improve the bank service quality, so as to improve customers’ satisfaction and loyalty to bank services has become one of the key concerns of commercial banks.
