Research Article
Application of Machine Learning Algorithm in Marketing Education
@INPROCEEDINGS{10.1007/978-3-031-23950-2_35, author={Qianyu Wang}, title={Application of Machine Learning Algorithm in Marketing Education}, proceedings={Application of Big Data, Blockchain, and Internet of Things for Education Informatization. Second EAI International Conference, BigIoT-EDU 2022, Virtual Event, July 29--31, 2022, Proceedings, Part I}, proceedings_a={BIGIOT-EDU}, year={2023}, month={1}, keywords={Machine learning algorithm Marketing management}, doi={10.1007/978-3-031-23950-2_35} }- Qianyu Wang
Year: 2023
Application of Machine Learning Algorithm in Marketing Education
BIGIOT-EDU
Springer
DOI: 10.1007/978-3-031-23950-2_35
Abstract
The scientific and technological revolution of mankind has overturned the cognition of hawkers who only knew how to set up stalls more than a decade ago. At this stage, the transformation from simple business relations to complex online transactions not only highlights the development of science and technology and the progress of the times, but also indirectly reflects the changes in marketing methods and tools. In the field of marketing at home and abroad, database marketing, as a cost-effective marketing method, has attracted more and more attention in recent years as a “novice” salesperson in the sales market. However, as a forecaster of unpredictable market or neutron electronics, database marketing is completed through a simple data analysis, which is used in specific practice. Therefore, this paper is based on the application of machine learning algorithm in the field of marketing.
