Research Article
Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries
@INPROCEEDINGS{10.1007/978-3-030-99188-3_18, author={Feng Liying and Ng Giap Weng and Ma Liyao and Fu Maozheng and Que Xiaoping}, title={Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries}, proceedings={Intelligent Technologies for Interactive Entertainment. 13th EAI International Conference, INTETAIN 2021, Virtual Event, December 3-4, 2021, Proceedings}, proceedings_a={INTETAIN}, year={2022}, month={3}, keywords={Augmented Reality Hainan cultural industry Cultural creativity}, doi={10.1007/978-3-030-99188-3_18} }- Feng Liying
Ng Giap Weng
Ma Liyao
Fu Maozheng
Que Xiaoping
Year: 2022
Research on the Application of Augmented Reality Technology in the Transformation and Development of Cultural and Creative Industries
INTETAIN
Springer
DOI: 10.1007/978-3-030-99188-3_18
Abstract
In this paper, China Hainan “Li” national woven culture is used as an example, the integration of AR technology and cultural creative industry is the main research object. First, the status quo and problems of cultural creative industry in Hainan are analyzed, and the new trend of the development of Hainan cultural creative industry is further clarified. Second, summarized the four technical characteristics and advantages of Augmented Reality (AR) technology with virtual fusion, real-time interaction, two-way mode and multi-intensity. The application examples of enhanced reality technology are introduced. Finally, this study integrates technology into culture, introduces AR technology to integrate the development of Hainan cultural and creative industrial development, and propose the transformation strategy of cultural industries to integrate scientific and technological innovation. One preliminary result was AR is a promising media to learn, promote and protect Hainan national brocade culture. It concludes generally AR promotes learnning about, and builds back better Hainan’s cultural and creative industry.
