Research Article
Audience Feature Extraction Method for Cross-Border Cosmetics Online Marketing in Japan
@INPROCEEDINGS{10.1007/978-3-030-97124-3_49, author={Jingxian Huang}, title={Audience Feature Extraction Method for Cross-Border Cosmetics Online Marketing in Japan}, proceedings={Simulation Tools and Techniques. 13th EAI International Conference, SIMUtools 2021, Virtual Event, November 5-6, 2021, Proceedings}, proceedings_a={SIMUTOOLS}, year={2022}, month={3}, keywords={Japanese cross-border cosmetics Online marketing Audience groups Feature extraction E-commerce platform Electronic commerce}, doi={10.1007/978-3-030-97124-3_49} }- Jingxian Huang
Year: 2022
Audience Feature Extraction Method for Cross-Border Cosmetics Online Marketing in Japan
SIMUTOOLS
Springer
DOI: 10.1007/978-3-030-97124-3_49
Abstract
In the context of economic globalization, combined with the development conditions of e-commerce, the trade between countries is becoming closer and closer. In recent years, cosmetics online marketing has become the focus of all sectors of society. Taking Japanese cross-border cosmetics as the research object, this paper makes an in-depth analysis on the characteristics of its online marketing audience. Through the definition of the concept of cross-border e-commerce and the analysis of the current situation of cross-border cosmetics in Japan, this paper comprehensively expounds the development status from two perspectives. Explore Japan's cross-border cosmetics market positioning, divide the market level of women's needs, control product quality risks, optimize the online marketing mode of e-commerce platform, identify audience preferences with hybrid recommendation algorithm, investigate the information recognition degree of women consumers, obtain users’ comprehensive similarity, establish feature extraction mechanism, and finally realize the design of feature extraction method.
