Research Article
Assessing Household Electricity Consumers’ Willingness to Load Shift
@INPROCEEDINGS{10.1007/978-3-030-97027-7_6, author={Paula Ferreira and Ana Rocha and Madalena Ara\^{u}jo}, title={Assessing Household Electricity Consumers’ Willingness to Load Shift}, proceedings={Sustainable Energy for Smart Cities. Third EAI International Conference, SESC 2021, Virtual Event, November 24--26, 2021, Proceedings}, proceedings_a={SESC}, year={2022}, month={3}, keywords={Demand response Survey Portugal Flexibility Consumers’ inertia}, doi={10.1007/978-3-030-97027-7_6} }- Paula Ferreira
Ana Rocha
Madalena Araújo
Year: 2022
Assessing Household Electricity Consumers’ Willingness to Load Shift
SESC
Springer
DOI: 10.1007/978-3-030-97027-7_6
Abstract
This paper focuses on the acceptance and motivations towards load shifting programs in the household sector. The research is based on a questionnaire addressing the Portuguese population and aiming to better understand the willingness to engage in load shifting, the main motivations for this, and the acceptance of automatic control systems to improve responsiveness to prices changes. The willingness to load shift electricity was then assumed as a proxy for the availability of the respondents to engage in a demand response (DR) program. The results show that most respondents would consider the engagement in DR and that the economic benefits are still the main driver. However, environmental concerns and even contribution towards reducing importations for the country emerge also as important motivations in particular for younger respondents. The study concludes also on the need to improve communication on DR programs and overcome the consumers’ inertia that still exists and prevent more effective participation in the electricity market.
