Research Article
Research on Price Stickiness of Consumer Goods Based on Real-Time Social Information Flow
@INPROCEEDINGS{10.1007/978-3-030-94551-0_20, author={Hai-ying Chen and Liang Xu}, title={Research on Price Stickiness of Consumer Goods Based on Real-Time Social Information Flow}, proceedings={Advanced Hybrid Information Processing. 5th EAI International Conference, ADHIP 2021, Virtual Event, October 22-24, 2021, Proceedings, Part I}, proceedings_a={ADHIP}, year={2022}, month={1}, keywords={Real-time social information flow Consumer goods Price stickiness}, doi={10.1007/978-3-030-94551-0_20} }- Hai-ying Chen
Liang Xu
Year: 2022
Research on Price Stickiness of Consumer Goods Based on Real-Time Social Information Flow
ADHIP
Springer
DOI: 10.1007/978-3-030-94551-0_20
Abstract
Due to the lack of consumer goods characteristics in the construction of the evaluation index of consumer goods price stickiness level, the loss aversion rate of consumer goods decreases. Therefore, based on the real-time social information flow of consumer goods price stickiness research. Through the real-time social information flow to adjust the price stickiness of consumer goods, through the study of the existence of price stickiness, we analyze the price stickiness data of consumer goods. Based on the characteristics of consumer goods, the index of product price stickiness level is established. The price adjustment frequency in the data period is calculated to determine the price stickiness of consumer goods. The range and absolute value of commodity prices are determined to adjust the price stickiness tendency of consumer goods. The experimental results show that the price stickiness is negatively correlated with the price adjustment cycle, and the effect of price stickiness adjustment based on real-time social information flow is better.
