Teaching Analysis of Digital Marketing Mode Under the Influence of Big Data

Jinhong Zhao

Application of Big Data, Blockchain, and Internet of Things for Education Informatization. First EAI International Conference, BigIoT-EDU 2021, Virtual Event, August 1–3, 2021, Proceedings, Part II

Research Article

Teaching Analysis of Digital Marketing Mode Under the Influence of Big Data

Cite: BibTeX Plain Text

@INPROCEEDINGS{10.1007/978-3-030-87903-7_41,
    author={Jinhong Zhao},
    title={Teaching Analysis of Digital Marketing Mode Under the Influence of Big Data},
    proceedings={Application of Big Data, Blockchain, and Internet of Things for Education Informatization. First EAI International Conference, BigIoT-EDU 2021, Virtual Event, August 1--3, 2021, Proceedings, Part II},
    proceedings_a={BIGIOT-EDU PT2},
    year={2021},
    month={10},
    keywords={Big data Network marketing Ant colony algorithm},
    doi={10.1007/978-3-030-87903-7_41}
}

Jinhong Zhao
Year: 2021
Teaching Analysis of Digital Marketing Mode Under the Influence of Big Data
BIGIOT-EDU PT2
Springer
DOI: 10.1007/978-3-030-87903-7_41

Jinhong Zhao¹

1: YunNan Normal University

Abstract

With the rapid development of the global Internet, online shopping and online shopping has become a fashion. At the same time, network Huina is a new model suitable for the era of big data in the new era. Next, this paper first analyzes the basic concepts of big data and digital marketing, and then analyzes the methods and Strategies of digital marketing mode in the era of big data for reference.

Keywords: Big data Network marketing Ant colony algorithm

Published: 2021-10-18
Appears in: SpringerLink

: http://dx.doi.org/10.1007/978-3-030-87903-7_41